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Vape Juice Nicotine Levels – Which is best for you?




The beauty of vaping lies in the opportunity to choose your favorite flavor and the nicotine strength that satisfies you. Whether you are new to nicotine products through vaping or you are switching from smoking, picking the right nicotine level is crucial. If you pick a nicotine level that is too high, you may end up coughing. On the other hand, if you pick too low of a level, you will not get the nicotine satisfaction you want and will be left wondering where all the excitement about vaping is.

Nicotine levels in vape juices

Vaping is far safer than smoking since it does not involve burning tobacco, thus it does not expose vapers to the carcinogens that result from burning tobacco. Besides, vaping allows vapers to know what ingredients make up their vaping juices and the precise level of nicotine that the e-liquids they have chosen contain. Smokers, on the other hand, can barely tell how much nicotine is in a single cigarette since it differs from one brand to another.



Vapers who are ex-smokers may have difficulty choosing which nicotine level is appropriate for their need. The good news is that there are standard nicotine levels across all brands. The vape juice sold in shops come in various nicotine strengths: 0mg, 3mg, 6mg, 12mg, and 18mg, but the highest they may go up to is 36mg. These numbers represent the amount of nicotine per one millilitre of e-liquid, and can also be expressed as a percentage, for example, 1.2% instead of 12mg. Vapers can find e-juices of their favourite flavours at their preferred nicotine strength at ePuffer, a leading global vaping product manufacturer.


Finding your best nicotine strength
New vapers should consider two things when choosing their nicotine strength–their smoking or vaping habit and the device they are intending to use.

Smoking or vaping habit

When it comes to choosing your nicotine level depending on your smoking habit, here are some guidelines:

  • Ex-smokers or even current smokers who smoke multiple packs in a day should go for vape juice with a 24mg nicotine level.
  • Light smokers who consume a single pack per day should pick 12-18mg nicotine e-juice.
  • Those puffers who smoke less than a pack per day (the ultra-light segment of puffers). should do well with e-liquids containing nicotine levels of 6-12mg.
  • If you smoke less than half a pack a day, you can pick an e-liquid whose nicotine strength is 3-6mg.
  • For those smokers who vape just for the excitement and flavour, it is advisable to go for a nicotine-free vape juice.

Vapers who are not ex-smokers should consider their vaping habits. Do you vape many times but for short durations, or a fewer times for longer sessions? Those who vape a few times but for long sessions may need vape juices with high nicotine levels, and the inverse is true for those who vape many times in short sessions. However, other factors may influence the choice of nicotine strength.

Nicotine strength depending on the device you are using

Those who choose to vape with sub-ohm devices should typically choose vape juices with lower nicotine levels. The reason is that these devices produce more volume of vapour, thus a lot of nicotine is ingested. Vapers using sub-ohm devices can typically get to the “nicotine sweet-spot” using e-juices with lower nicotine levels despite having been heavy smoker previously. Users of sub-ohm can enjoy 6mg nicotine e-juices or even 3 mg e-juices, more so for those who are just venturing into vaping with sub-ohm devices. Users of these devices are discouraged from going for higher nicotine levels like 24mg and 36mg.


The above considerations of determining the best nicotine levels and guidelines are just suggestions. Since nicotine satisfaction differs from one person to another, one should try to find their “sweet spot” by trial and error. It is advisable to start with lower nicotine levels and increase gradually until you get to the level that you feel is best for you.



Vapers who are ex-smokers may have difficulty choosing which nicotine level is appropriate for their need. The good news is that there are standard nicotine levels across all brands. The vape juice sold in shops come in various nicotine strengths: 0mg, 3mg, 6mg, 12mg, and 18mg, but the highest they may go up to is 36mg. These numbers represent the amount of nicotine per one millilitre of e-liquid, and can also be expressed as a percentage, for example, 1.2% instead of 12mg. Vapers can find e-juices of their favourite flavours at their preferred nicotine strength at ePuffer, a leading global vaping product manufacturer.


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Last modified: November 14, 2019
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