The need for a solid digital transformation
strategy is on the rise, across sectors. Businesses that rely on outdated
business practices like long term subscriptions, pen-and-paper forms, or
in-person visits to brick and mortar customer service locations are going to
begin to lose market share as competitors offer more of what they want.
price” or better “bang for their buck”. Agile, responsive challengers that can
offer better experiences for their customers that are faster, more convenient
and innovative have a chance to win market share away from techno-dinosaurs.
that found the top three aspects that a ‘digital business’ could benefit from
- Improve employee productivity
- Better manage businesses
- Match customer experience
that adopting digital company-wide is critical, only 3% are actually looking to
or undertaking the change in-house,
despite the many touted benefits.
Improve employee productivity
to automate areas in the business that have highly repetitive, labour intensive
tasks. While there is generally an initial cost to the business in purchasing
the technology and then training staff, adoption will provide long-term
benefits and savings to the business.
savings; a digital transformation can enhance your employee morale if they have
access to the right tools. This enables staff to work more efficiently and to
know they are tackling accurate real-world problems that will benefit them,
their organisations and their customers.
Better manage businesses performance
data. With clean data, businesses gain insights into their staff and customer
experiences that are unavailable to the less technically astute competitor.
important factors in business, so the ability to pull data by logging in to a
tool like Google Analytics, or a marketing platform and highlight bottlenecks
in website traffic, drop off points for sign-up forms is critical to maximizing
the insights into the root cause of business problems.
Match customer experience expectations.
engaging with brands is at the core of what it means to undertake a digital
transformation. People want to be able to quickly “Google” your business to
find information about your products and services, potentially following a
digital trail from research through to purchase and ongoing support with the
rise of chat bots, without ever interacting with a human staff member.
customer wants the same kind of experience from a business, that they get in
their home life. Apps like Netflix and YouTube have transformed the way that we
consume video media, enabling it on-demand, in real time, watchable whenever we
want. So utilising chat bots for out of hours support or having rich, easily
searchable content on your website are key to giving a customer the information
they want on the platform they prefer.
All teams need to be aligned
degree of digital transformation is on the rise as leaders realise it’s
increasing importance. Embracing digital transformation will improve business
operations from the ground up. Giving staff the right tools for their jobs,
backed up by real-world data, means that decisions can be made with the right insights.
In the end the customer will benefit from this agile, responsive and easy to
use digital integration.
marketing consultant and card game enthusiast. Kyle Douglas has been in digital
for 7+ years, and now creates and growing internal SEO teams for marketing